Nerkonda Paarvai 1st Day Box Office Collection | Ajith Kumar | Nerkonda Paarvai Overseas Collection
Nerkonda
Paarvai Movie 1st Day Box Office Collection Report | Ajith Kumar | Nerkonda
Paarvai Overseas Collection
#nerkondapaarvai
#Thalaajith #ajithkumar
Will the
Kollywood box office be revived by Ajith-starrer Nerkonda Paarvai releasing
today? The Tamil box office is at an all time low, as none of the recent
releases have really performed well across Tamil Nadu. In the first seven
months of 2019, there were 124 Tamil releases, out of which only nine have been
profitable for the stakeholders.
The blockbusters
so far have been Ajith-starrer Viswasam and Rajinikanth-starrer Petta which
released during Pongal in early January. Since then, only Raghava Lawrence’s
Kanchana 3 could be classified as a super hit. All these films did well in
Tier-1,2 and 3 markets across Tamil Nadu, and were superstar-driven. Among
others that find place in the hit list are Thadam, LKG, Dhilluku Dhuddu,
Monster, Gurkha, and A1. These films did well in specific markets and could not
get the reach of superstar-driven films, which were universal hits.
Tirupur
Subramaniyam, one of the leading distributors and exhibitors in Tamil Nadu,
says: “The small films made on a budget becoming hits are good for the trade,
but it is really films featuring the superstars like Rajinikanth, Vijay or an
Ajith when they become super hits that bring in the mega bucks. Early this
year,we had Petta and Viswasam releasing on the same day, which went on to
become blockbusters. Now if Ajith’s Nerkonda Paarvai becomes a hit, it will
boost the confidence level in the industry, which had been going through a lean
period.”
Kollywood is
desperately in need of a hit, as recently, all new Tamil films have failed to
live up to expectation. Last three weeks in a row, Hollywood films have
dominated the Chennai box office, with The Lion King and Fast & Furious
Presents: Hobbs & Shaw taking over. The Lion King released in English and
also had a dubbed Tamil version. The film is reported to have grossed around Rs
32 crore from Tamil Nadu, with a theatrical share of Rs 12 to 13 crore, which
is huge for any film.
The huge
success of The Lion King across Tamil Nadu, even in Tier-2 and 3 towns,
consisting mainly of family audiences, has created panic in Tamil film
industry. According to an internal survey carried out by a theatre, 72 percent
of the audiences, who saw The Lion King, were families, traditionally Tamil
cinema viewers. ARK Ramasamy Raja, Managing Director of the popular Ram
Muthuram Cinemas in Tirunelveli, says: “The Tamil version of The Lion King has
become like a big hero Tamil festival release in our theatre. It’s phenomenal
that we are getting family audiences for an English dubbed film. The film is a
blockbuster and we are continuing with two shows in one of our screens in the
fourth week, despite the release of Nerkonda Paarvai today.”
Tamil
commercial cinema is completely superstar-driven. Only a few stars like
Rajinikanth, Vijay, Ajith have global reach. It means their films perform well
also outside Tamil Nadu in the overseas, Karnataka, Kerala, and Telugu dubbed
markets. Plus, they have a huge satellite television, Hindi dubbing for
channels, and digital rights. Now a producer like Mumbai-based Boney Kapoor,
knowing the huge potential, has stepped into the Tamil film market with
Nerkonda Paarvai.
The early
trends indicate that Nerkonda Paarvai is all set to be a hit, as the youth
audiences (basically Ajith’s fan base) likes his transformation from a mass
hero to a class actor. The film is a remake of Aniruddha Roy Chowdhury’s Pink,
and Ajith is playing the role made memorable by Amitabh Bachchan, of that of a
lawyer who is depressed and also bipolar. Considering Ajith’s fan base, the
makers have tweaked the script to ‘suit the taste of the Tamil audiences’. Now,
if this film brings in the family audiences during the weekend then it will
become a super hit.
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