Did you know about unknown facts about Lalithaa Jewellery | லலிதா ஜுவல்லரி பற்றி தெரியாத தகவல்?
Did you know about unknown facts about Lalithaa Jewellery | லலிதா ஜுவல்லரி பற்றி
தெரியாத தகவல்?
Did you know about unknown facts about Lalithaa Jewellery | லலிதா ஜுவல்லரி பற்றி
தெரியாத தகவல்? | Tamil Cinema News |
Kollywood News | Tamil Cinema Seithigal
Hard work and perseverance, not mere degrees can deliver
great heights; and Kiran Kumar, Chairman and Managing Director of Lalitha
Jewellery stands tall to this claim and many more accomplishments. There are a
few who carefully chart out their success plan, and there are others to whom it
comes as second nature. Kiran Kumar of Lalitha Jewellery is not someone who has
had his share of hardships to make his name and fortune in the city. His
journey, he tells us, was a simple choice of taking the path less traveled. He
calls Chennai city home now, but Kiran Kumar hails from the state of Rajasthan
and has spent most of his growing years in Nellore, where he first began
selling jewellery.
Not many know that the man behind this prestigious jewellery
brand never received any formal education. Experience, he tells us, is what
trained him in the craft. He came from a not-so-well-off family, where starting
work young was the way to go. "My parents always said that I am not
educated and they really didn't know how I would shape my future," he
says. With a small capital, he started the business of selling wholesale
jewellery - an extension of the family craft. "It was never easy. I
traveled long distances to deliver orders and worked hard to establish a rapport
with clients. I would make a home delivery for an order as small as 10 grams of
gold," he explains, "I always knew that I would make money, how was
the only question."
He spent about 6 years supplying jewellery to various stores
within Andhra Pradesh and outside of it and managed to,generate enough capital
to keep the business going. The turning point came when he first supplied to
Lalitha jewellery in Chennai, in the year 1992. At that time, Kiran Kumar was
also a supplier to various other leading jewelers in town, and Lalitha
Jewellery was going through a rough financial phase. "Having been one of
their leading suppliers, I was offered to buy out Lalitha Jewellery, and I (lid
in 1999," he says. The store then witnessed a whirlwind of change, right
from a chic makeover in appearance all the way to the introduction of export
quality 916 gold. "We introduced the concept of 'no making charges' and
ensured low wastage which, in turn, reduced prices considerably," he
states.
The success of the store and the trade techniques they used
led the brand to rapid expansion. What started out as a venture with a mere 35
employees now provides employment to more than 1500 workers in both Madurai and
Chennai. "We have now opened a textile store in Madurai, that spans an
acre and plan to start another one in Coimbatore soon," he reveals,
"The next step is to broaden our horizons and enter the home appliances
and apparel market. In fact, real estate is another sector I am looking
at." Having had his share of hurdles, acclaim and success, Kiran Kumar
chooses to live a rather modest life. Relying on his secretary to read out his
messages and help him type, one notices he is not too much of a boss. "I
like people calling me by name and not addressing me as sir," he says,
correcting my need to follow protocol. "Even in times of recession, the
one thing that remained unchanged was the salary of my employees. I treat my
workers as family, and they do the same."
value of hard work and real world experience," he says.
Education is not always at the heart of success; he believes that and his
empire that stands tall on the sheer brilliance of toil stands testimony to
that.
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