விஜயை பின்னுக்கு தள்ளிய கார்த்தி | Thalapathy Vijay Vs Karthi | Bigil Vs Kaithi | Box Office
விஜயை பின்னுக்கு தள்ளிய கார்த்தி |
Thalapathy Vijay Vs Karthi | Bigil Vs Kaithi | Box Office
#BigilBoxOffice
#kaithiBoxOffice #BoxOfficecollection
The film
business in Tamil Nadu has undergone a shift this year. With the box office
success of Vijay’s Bigil and Karthi’s Kaithi this Deepavali, the industry is
awaiting a new phase in which major festivals such as Pongal, Tamil New Year’s
Day, Deepavali, Ayudha Pooja and Christmas witness films of two stars clashing
at the box office instead of allowing one to have a free run, as was the norm.
The trend was
set in motion when Sathyajyothi Films, producer of actor Ajith Kumar’s
Viswasam, decided to go ahead with the release on Pongal day despite actor
Rajinikanth’s Petta, produced by Sun Pictures, releasing that day. Both films
shared the 850 screens across the State.
The success of
the two films removed the fear that one big film would eat into the box office
collections of the other.
Stating that
distributors and theatre owners have always preferred a double release to a
saturated one-film release, Tiruppur Subramaniam, well known distributor and
financier, said, “We have been telling producers to release two films every big
festival. With Bigil and Kaithi, both are doing well and Kaithi is getting more
shows in multiplexes. Even today, if a film is good, it will do well. Though
Kaithi released in less number of screens, the audience will come since it has
received phenomenal word-of-mouth reviews.”
Releasing two
films with big stars during a festival is actually beneficial to both films,
argues S.R. Prabhu, producer, Kaithi.
“The attention
of the audience turned towards Kaithi because of the competition. My point is:
we are going to compete with some film anyway. We took a call based on all
factors at that time: did we want to compete in a lightweight competition or in
a heavyweight fight,” Mr. Prabhu said, adding, “we did not start this — it
started with Pongal.”
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